Question 1

What is an internal link?

Accepted Answer

An internal link is a hyperlink that connects one page on your website to another page on the same website. Internal links help users navigate and help search engines understand your site structure and content relationships.

Question 2

Do internal links help SEO?

Accepted Answer

Yes. Internal links help Google discover and index pages, understand topic relationships, and distribute ranking authority across your site. Pages with more relevant internal links tend to rank better than isolated pages.

Question 3

How many internal links should a page have?

Accepted Answer

There is no strict number, but 3 to 10 contextual internal links per content page is a good range. The right number depends on content length and how many relevant pages you can link to naturally.

Question 4

What is good anchor text?

Accepted Answer

Good anchor text is descriptive and tells users and search engines what the linked page is about. 'Our keyword research guide' is descriptive. 'Click here' is generic and provides no context.

Question 5

Are external links bad for SEO?

Accepted Answer

No. External links to authoritative sources can actually support your content's credibility. The issue is when external links greatly outnumber internal links or when you link to low-quality sites. A healthy balance of internal and external links is ideal.

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